General Motors sold 197,609 vehicles in November to individual or “retail” customers in the U.S., up 8 percent from last year. Based on initial estimates, GM once again outperformed all full-line manufacturers, led by strong retail sales gains at Chevrolet, Buick, GMC and Cadillac. GM’s November retail sales performance drove GM’s U.S. retail share to its highest November level since 2009.
Based on initial estimates, GM’s retail market share jumped 0.3 percentage points in November to 16.8 percent. GM has gained retail market share in 17 of the past 20 months.
GM’s four U.S. brands posted strong retail sales results in November compared to last year.
- Chevrolet — up 5 percent for its best November since 2004
- Buick — up 22 percent for its best November since 2003
- GMC — up 9 percent for its best November since 2001
- Cadillac — up 17 percent for its best November since 2013
GM’s total U.S. sales in November were 252,644 vehicles, up more than 10 percent from last year. All four brands outperformed the industry in November with Buick, Cadillac and GMC posting double-digit gains.
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